Predictably Irrational

When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Dan Ariely, Professor of Behavioral Economics at Duke University, unmasks the subtle but powerful tricks that our minds play on us. Predictably Irrational, is Dans' attempt to take research findings in behavioral economics and describe them in non academic terms so that more people will learn about this type of research, discover the excitement of this field, and possibly use some of the insights to enrich their own lives.

Dan Ariely, profesor de psicología del consumo en el Massachusetts Institute of Technology (el prestigioso MIT), emplea todas las herramientas de su disciplina, una novedosa rama de la economía conductual, para explicar de un modo tan riguroso como ameno por qué somos tan previsiblemente irracionales a la hora de tomar numerosas decisiones en nuestra vida.

Podeis ver una entrevista de Eduard Punset a Dan Ariley para el programa redes aqui